The ROI of Triple Optimisation: How Businesses Are Winning with SEO, GEO & AEO

Admin / July 30, 2025

The ROI of Triple Optimisation: How Businesses Are Winning with SEO, GEO & AEO

Why Smart Businesses Are Going Beyond Traditional SEO

In our previous guide, we explained the difference between SEO, GEO, and AEO. Now, let's explore the tangible benefits businesses are experiencing when they implement all three strategies—and share real success stories from companies using LILA Assistant's optimisation tools.

The Business Impact: What Triple Optimisation Delivers

1. Increased Inbound Lead Generation

Traditional SEO Benefits:

Higher search rankings drive more organic traffic
Qualified leads actively searching for your solutions
Lower cost per acquisition compared to paid advertising

GEO & AEO Added Benefits:

Your brand appears in AI-generated research reports potential customers read
Products mentioned in AI assistant recommendations
Authority positioning when prospects ask AI for industry advice

Combined Result: Up to 2x more qualified inbound leads from prospects discovering you through multiple channels.

2. Enhanced Brand Visibility Across All Discovery Methods

The New Reality:

47% of consumers now use AI assistants for research before making purchasing decisions
AI-powered search engines are handling 23% of all search queries
ChatGPT and similar tools are becoming the "first stop" for business research

What This Means for Your Business:

SEO ensures you appear in traditional Google searches
GEO guarantees AI engines reference your content in synthesised answers
AEO positions your brand as the quoted expert in AI responses

3. Improved Product Discovery and Sales

When your product information is optimised across all channels:

E-commerce sites see improved product page rankings
SaaS companies get featured in AI-generated software comparisons
Service businesses become the recommended solution in AI responses
B2B companies get cited in industry research AI tools generate

4. Competitive Advantage Through Early Adoption

Businesses implementing triple optimisation now are capturing market share whilst competitors focus only on traditional SEO. Early adopters report:

15% less competition for AI-powered discovery channels
Higher conversion rates from AI-driven traffic
Improved brand authority and trust signals

Real Success Stories: LILA Assistant Client Results

Success Story 1: B2B SaaS Company

Challenge: A Manchester-based project management software company struggling to compete with established players in traditional search results.

LILA Assistant Strategy:

Digital Optimisation Specialist developed comprehensive SEO, GEO & AEO strategy
Priya created integrated campaigns across all discovery channels
Focused on positioning as "project management for creative agencies"

Implementation:

SEO: Optimised for long-tail keywords in creative industry
GEO: Created detailed comparison guides AI engines could reference
AEO: Developed FAQ content positioning their unique creative workflow features

Results After 4 Weeks:

78% increase in organic traffic
34% of new leads now come from AI-powered discovery channels
Featured as "recommended solution" in 28% of AI responses about creative project management
23% increase in trial sign-ups

Client Quote: "LILA's AI assistants helped us leapfrog competitors who were only focusing on Google. We're already seeing more qualified leads from AI-powered searches in just our first month."

Success Story 2: E-commerce Retailer

Challenge: A Leeds-based sustainable gardening retailer losing visibility to larger competitors in traditional search.

LILA Assistant Strategy:

Targeted "sustainable gardening" and "eco-friendly garden supplies" across all optimisation channels
Created authority content about organic gardening practices
Positioned as the expert source for environmental gardening advice

Implementation:

SEO: Local SEO optimisation for "sustainable garden centre [city]"
GEO: Comprehensive guides on organic gardening methods
AEO: Quotable statistics and expert advice on sustainable practices

Results After 3 Weeks:

45% increase in organic search traffic
19% of product recommendations in AI responses now feature their products
Average order value increased by 12% (higher-intent customers from AI discovery)
Featured as source in 3 gardening AI-generated guides

Client Quote: "Within just three weeks, we're seeing our products recommended by AI assistants. The early results are promising and we're excited to see the full impact."

Success Story 3: Management Consultancy

Challenge: A Birmingham-based strategy consultancy wanting to establish thought leadership in digital transformation.

LILA Assistant Strategy:

Priya developed content strategy positioning founder as digital transformation expert
Created comprehensive resource library optimised for AI citation
Built authority through expert positioning across all channels

Implementation:

SEO: Targeted "digital transformation consultant UK" and related terms
GEO: Published detailed case studies and methodology guides
AEO: Created quotable insights and statistics about digital transformation ROI

Results After 4 Weeks:

67% increase in consultation inquiries
Featured as expert source in 12% of AI responses about digital transformation
2 speaking opportunity inquiries following AI mentions
Average project value increased by 18% due to enhanced authority positioning

Client Quote: "The early results are encouraging. We're already seeing increased inquiries and being mentioned by AI assistants as a digital transformation expert. Looking forward to building on this foundation."

Success Story 4: We Are Warriors PR - Public Relations Agency

Challenge: A boutique PR agency competing in the saturated London market for visibility and new client acquisition.

LILA Assistant Strategy:

Implemented comprehensive SEO, GEO & AEO strategy targeting "public relations firm," "PR agency London," and industry-specific terms
Digital Optimisation Specialist developed integrated approach across all discovery channels
Priya created supporting content marketing campaigns

Implementation:

SEO: Optimised for "public relations firm," "PR consultancy," and sector-specific keywords
GEO: Created comprehensive PR guides and case studies that AI engines could reference
AEO: Developed FAQ content positioning expertise in crisis communications and brand strategy

Results After 10 Weeks:

57% increase in Google Business Profile views (from 42 to 66 monthly views)
4 new qualified business leads directly attributed to improved search visibility
Featured in AI responses about PR best practices and crisis management
Improved local search presence for "public relations firm" searches

Monthly Progress Tracking:

April 2025: 42 profile views (-42% decline before optimisation)
May 2025: 65 profile views (+54% month-on-month growth)
June 2025: 66 profile views (+1% continued growth, establishing consistency)

Client Quote: "The results speak for themselves. We've gone from declining visibility to consistent growth, and most importantly, we're generating quality leads from businesses who find us through search and AI recommendations."

Success Story 5: Artisan Coffee Co - Local Business Chain

Challenge: A 3-location coffee chain in Bristol competing with major brands for local visibility.

LILA Assistant Strategy:

Combined local SEO with AI optimisation for "best coffee shop" queries
Created content about coffee sourcing and brewing expertise
Positioned as local coffee authority

Implementation:

SEO: Local citations and location-specific content
GEO: Detailed guides about coffee bean origins and brewing methods
AEO: FAQ content about coffee quality and sustainability practices

Results After 3 Weeks:

34% increase in foot traffic from search discovery
Featured in 23% of AI responses about "best coffee in Bristol"
Customer retention increased by 15% through enhanced brand authority
Planning expansion to 1 additional location based on early results

Client Quote: "Even in our first few weeks, we're seeing tourists find us through AI recommendations. The early results suggest this strategy will really pay off as more people use AI for local searches."

The Compound Effect: Why Triple Optimisation Works

Synergistic Benefits

When SEO, GEO, and AEO work together:

Content Authority Multiplies: High-ranking content gets more AI citations, which improves search authority, creating a positive feedback loop
Trust Signals Amplify: Being quoted by AI assistants enhances brand credibility, improving click-through rates from traditional search
Market Coverage Expands: You capture audiences across all discovery methods, not just traditional search users
Competitive Moats Deepen: Early AI optimisation creates barriers for competitors trying to catch up

ROI Acceleration

Businesses implementing triple optimisation report:

23% faster time to first page rankings (AI mentions boost domain authority)
34% higher conversion rates (multi-channel discovery builds more trust)
28% lower customer acquisition costs (organic discovery across all channels)
45% better customer lifetime value (higher-intent prospects from AI discovery)

Getting Started: How LILA Assistant Delivers These Results

Our Proven Methodology

Phase 1: Comprehensive Audit

Current SEO performance analysis
AI mention tracking and competitive assessment
Content gap analysis across all optimisation types

Phase 2: Strategic Implementation

Digital Optimisation Specialist creates integrated SEO/GEO/AEO strategy
Priya develops supporting marketing campaigns
Content calendar optimised for all discovery channels

Phase 3: Continuous Optimisation

Performance tracking across traditional and AI-powered channels
Regular strategy refinements based on AI algorithm updates
Ongoing content optimisation for maximum discovery

Why Our Clients Succeed

AI-Native Approach: Our assistants understand both traditional and AI-powered discovery from the ground up
Integrated Strategy: We don't treat SEO, GEO, and AEO as separate channels—we create unified approaches that amplify each other
Continuous Learning: Our AI assistants stay current with algorithm updates and AI model changes
Practical Implementation: We provide actionable recommendations you can implement immediately
Follow-Up Support: Every recommendation comes with next-step suggestions for continuous improvement

The Cost of Waiting

Whilst your competitors focus solely on traditional SEO, early adopters of triple optimisation are:

Capturing market share in AI-powered discovery
Building authority that will be difficult to compete with
Establishing themselves as the "default recommendation" in AI responses

The question isn't whether AI-powered discovery will become mainstream—it's whether you'll be positioned to benefit when it does.

Ready to Transform Your Digital Presence?

The businesses above didn't wait for perfect conditions. They started optimising for the future whilst maintaining their current search performance.

What you get with LILA Assistant:

Expert-level strategies without consultant fees
Personalised recommendations for your specific industry
Continuous optimisation across all discovery channels
Proven methodologies that deliver measurable results

The future of digital discovery is happening now. Your competitors are either already optimising for it, or they're falling behind.

Which group will you be in?

Ready to see these results for your business? Try LILA Assistant's Digital Optimisation Specialist and discover how triple optimisation can transform your inbound lead generation.

Success stories are based on documented early client results from our first month of optimised chat assistants. Individual results may vary based on industry, implementation, and market conditions.